MADE X MTNS: Building, Growing, and Amplifying the WNC Outdoor Recreation Industry w/ Amy Allison Artwork

Exploration Local

Come journey with us as we explore and highlight the people and places that make the Blue Ridge and Southern Appalachian Mountains special and unique. We explore the towns, trails, rivers, scenic byways, businesses, and people that fuel the life & adventurous spirit in these mountains. Listen in on this relaxed conversational style podcast as host Mike Andress interviews Authors, Business Owners, Photographers, Athletes, Adventurers, Travelers and Friends who have a deep connection to the outdoors and directly influence the culture of the Blue Ridge. We’ll even explore the many ways nature & the outdoors can positivity influence our health and well being.

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Exploration Local

MADE X MTNS: Building, Growing, and Amplifying the WNC Outdoor Recreation Industry w/ Amy Allison

August 16, 2023 • Mike Andress • Season 1 • Episode 80

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With unmatched natural assets and a community intimately engaged in the outdoors, Western North Carolina is the outdoor industry hub of the east, and in 2021 a campaign was launched to develop a regional brand that celebrates and grows the outdoor industry across 24 counties.

Today, that campaign has blossomed into a full blown partnership called MADE X MTNS (Made by Mountains). In this episode I had the privilege of sitting down with Amy Allison, Partnership Director, to talk about how MADE X MTNS is working to expand the outdoor industry and economy across North Carolina’s Appalachian region.

The Partnership includes Outdoor Business Alliance of WNC, Mountain BizWorks, and the NC Outdoor Recreation Industry Office, as well as numerous stakeholders including regional universities, rural communities, economic development, and conservation organizations.

Mentioned In This Episode
MADE X MTNS
Outdoor Business Alliance
ENO
NC Outdoor Recreation Industry Office
Sylvan Sport

Mike Andress
Host, Exploration Local
828-551-9065
mike@explorationlocal.com

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